fashion marketing
THE SUNFLOWER
A CAFE/BAR FOR THE TORY BURCH FOUNDATION
My Senior Capstone
CLICK HERE FOR THE FULL PROCESS BOOK
For my senior thesis project, I was asked to find an opportunity for a brand to expand in a new way and fully flesh out the idea by conducting market trends and industry research.
I decided to create a way for the Tory Burch foundation to expand their mission into a physical space by creating The Sunflower - a cafe/bar in SOHO, New York that would sell products from the foundation's fellows and provide access to a directory where the women of New York could find women-owned brands vetted by the Tory Burch Foundation.
The Sunflower would further the work of the foundation, provide fellows with more visibility, and inspire future women entrepreneurs.
"THE BLOODY HELL PANT"
FASHION DESIGN + MARKETING CAMPAIGN
The Bloody Hell Pant.
It is a stylish, bleed-proof piece that provides compression and heating around the abdomen and back to alleviate the pain we all feel during that time of the month.
For this project, I formulated the marketing plan, wrote the brand copy, & contributed to the overall brand identity and strategy.
"TRENDING NOW" - JOURNAL ENTRIES
As a part of a styling class, I create weekly journals of current trends in the fashion world. Here are six of my entries of current and predicted trends that I love and have been seeing on runways, social media, and in my own life.
CECILIE BAHNSEN X MILLE FIORI - BRAND EXTENSION
In collaboration with @emwarb and @ryleecambria, I designed a collaboration between Cecilie Bahnsen, a Danish clothing brand, and Mille Fiori, a Copenhagen-based glassware company, that would produce unique, glass vases in the shape of Cecilie Bahnsen's Ulani dress.
keep the party going with FASHION DESIGN
